A Quirky Oasis in the Heart of Soho
London has welcomed an extraordinary addition to its hotel scene – The Broadwick. This new establishment, located in the vibrant neighborhood of Soho, promises a one-of-a-kind experience that combines design decadence with historical charm. Designed by Martin Brudnizki, the genius behind renowned destinations like Annabel’s, La Grand Mazarin in Paris, and Fifth Avenue in New York, The Broadwick is a visual feast that transports visitors into a parallel universe of artistic expression and luxurious comfort.
A Riot of Design Decadence
As guests step into The Broadwick, they are immediately enveloped in a dazzling display reminiscent of a 70s disco fused with a 50s art brat gallery, all set in the future. Each floor of the 8-storey building holds surprises and delights at every turn. The guest rooms, in particular, embrace the eclectic spirit of the hotel, offering a visual feast that is both quirky and opulent. From ornate gold-framed flat screens to art deco furniture and a handcrafted gold Elephant mini bar imported from India, every detail has been meticulously curated to create a truly immersive experience.
Amenities Fit for the Discerning Traveler
The Broadwick doesn’t stop at stunning aesthetics. The hotel goes above and beyond to ensure that guests have everything they need for a comfortable and enjoyable stay. The rooms feature temperature-controlled gooseneck kettles, luxurious showers with G-force drenching power, premium bathroom products from Ortigia, and a mini bar stocked with beer nuts and free Gummi bears. Even the thermostat can be controlled via an iPad, allowing guests to personalize their environment to their exact preferences.
A Haven that’s Hard to Leave
Despite the allure of Soho’s vibrant nightlife, guests may find it difficult to tear themselves away from The Broadwick. The hotel offers a range of enticing spaces to unwind and indulge. The rooftop bar, Flux, with its animal print and mirrored walls, creates an atmosphere of hushed intimacy. The ground-level Bar Jackie and its adjacent room, The Nook, transport guests into a world of disco chic and Agatha Christie-inspired intrigue. Whether sipping on expertly crafted cocktails or lounging by the fire, visitors will find it hard to resist the allure of this enchanting oasis.
A Culinary Delight
The Broadwick doesn’t just cater to the senses visually, but also through its culinary offerings. The Dear Jackie restaurant boasts a room adorned with sultry lighting, gold and red accents, and intricately crafted plates featuring images of bizarre acts. The menu offers a range of delectable dishes, including Rabbit Pappardelle and a Dark Chocolate Mousse Bar dessert that is nothing short of a personal peak. Whether for pre-dinner cocktails or a sumptuous meal, this restaurant is destined to become a favorite among food enthusiasts.
A Memorable Escape
As guests bid farewell to The Broadwick, they are left with lasting memories and a longing to return. From the attentive and friendly staff to the delightful amenities and captivating design, this hotel offers an escape into another world. So, forget your usual go-to destinations and immerse yourself in the extraordinary experience that awaits at The Broadwick.
Double rooms at The Broadwick start at £455. For more information and bookings, visit https://www.broadwicksoho.com/.
